How do we get consumers into Verizon stores for more than
a new phone, a plan, or to get something fixed?

For our audience, shopping at Verizon for new products feels wasteful. What if shopping in Verizon stores helps customers give back and save the environment?

How it works: Verizon will offer our target audience the option to come into a Verizon store and trade their old tech in. Once the trade-in happens, customers will receive a Receipt of Impact showing how their charitable action saves the environment and helps others in need.